I was given a vision from a creative director in the form of a photoshop mock up. I adhered to the creative ideas of the site while implementing the code and UX completely from scratch. I added many new features while keeping true to the creative vision. My role expanded to involve producing and curating content for "Pith" pages and social media. I also setup and supervised photo shoots and helped write bios for our staff pages. You can see the full site here: http://splice.tv